How Many Leads Do You Need?

Posted on August 10, 2015 by

How many times does your phone need to ring to make a deal? Well, the more rings you have, the more possibilities there are, right? But here is the catch: you don’t want just any calls. You want quality calls. It doesn’t matter how many calls you get if they aren’t ones that are going to lead to getting paid.

You may have heard real estate gurus telling you how to get that phone to ring. But I can show you how to get the phone to ring so that when you answer, you’ll have a potential good deal on the other end.

First, quality calls will decrease your overhead. I typically spend $1000 per closing on marketing. In the past, I bought the latest in high tech products which were supposed to send me 10 leads per day. The problem was that, while the leads were plentiful, the number that actually worked was less than I wanted.

You see, I want to make the time that I spend worth it. I want sellers who call me so ready to sell that I can barely finish saying, “Hi, this is Russ. How may I help you?” And I want them to say, ” I heard you were the best in the Atlanta area, you pay a fair price, you are respectful, and you do what you say you are going to do. I don’t care what you offer me, I will take it because I know you will be fair. I know you can close in 30 days. I trust you.”

How can YOU get these kinds of calls? I’m about to tell you.

The following is a brief list of marketing techniques that I’ve collected from Dustin’s marketing training and from my own experience. Choose from this list by focusing on what you want, what fits your personality, and what fits your budget.

Online Methods: Social Media

  • Facebook business, fan page, ad page
  • Twitter
  • YouTube
  • LinkedIn, profile
  • BigPocket
  • Posting ads on websites
  • Classified ads
  • News groups
  • Internet Scrappers
  • Sending out broad cast emails
  • Google and Yahoo ads
  • Blogs
  • Google searches
  • Subscribing to marketing services who give you leads

Old School Methods:

  • Car Signs
  • Flyers
  • Direct mail
  • Auctions
  • Networking
  • Referrals
  • Court system, probate
  • Flyers: mail, pizza boxes, etc.
  • Post cards
  • Radio ads
  • Billboards
  • TV / Cable
  • Bandit signs
  • Driving for dollars looking for vacant houses, or homes that look like the owners need to sell. These places might have blue tarps, newspapers in the drive way, tall grass, or locked utility meters.
  • Printing T shirts and passing them out to homeless people.
  • Face to face networking
  • Foreclosure or tax liens
  • FMLS
  • Personal list of numbers/friends/family, etc.

Are you saying, STOP! You’re over whelming me!!!!

Remember: these are suggestions. Try some that seem to match what you want, and use those that work. Make it simple. Understand that the secrets to great marketing are worth their weight in gold. Remember that a marketing machine can cost money up front. But without this investment, you will spend more of your time. But think of it this way: spending money to do the right kind of marketing really makes money because it saves you time and, as we all know, time = money.

Are you wondering what is working in this market? I can answer this question for you. My partner Roc has spoken to two companies and asked what they are doing to be successful, so we know what has been happening with companies who are doing 5 times the volume that I am doing. We have tested these techniques. We can pass this knowledge along to you so that you can avoid mistakes and see fast returns.

All of the techniques that are currently working on July 31, 2015 are old school;

  • Flyers
  • Direct mail
  • Networking
  • Referrals
  • Court system, probate
  • Post cards
  • Bandit signs

Driving for dollars looking for vacant houses, or homes that look like the owners need to sell. These places might have blue tarps, newspapers in the drive way, tall grass, or locked utility meters

My partner Roc explained it well: your marketing must go to the right audience. It must strike an emotional cord.

When you join Roc and I in our coaching program, you will get the information about how to strike that emotional cord. You will be able to stream-line and create the most productive method depending on your time, dedication, and finances. Roc and I have had students make $5,000 in 30 days after joining our program. This business is not a hard one, but you need guidance. You can go it alone and waste time and money learning the ropes, or you can join us and learn how to work efficiently. You can see results quickly.

How fast do you want your dreams? Come to us. We can help you to build a team, a business, a partnership. We can help you to make YOUR dream happen.

Join me and other successful investors at my Creative Deal Structuring Subgroup. Let me coach you to learn the market and find your niche!

Please contact me for affordable, 1 hour on-line coaching sessions four times a month at a low cost of $99 per month.

Russ HinerRuss Hiner is an active real estate investor, coach and mentor. Russ is currently the leader of the Atlanta REIA Creative Deal Structuring Group and Atlanta REIA Mastermind Group. Russ also teaches several workshops throughout the year on a variety of real estate investing topics such as Negotiations, Wholesaling 101, Wholesaling 401, Real Estate 101, Property Management and more.

Contact Russ Hiner

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