Tampa Real Estate Investors Alliance Blog

See It and Believe It

Posted on May 11, 2015 by

“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein

About a year ago, British Airways created an amazing billboard and put it near an airport. When an airplane would take off at the airport, the billboard would detect it. On the billboard, a little kid would follow the plane, pointing at it, until he ran past the end of the screen. When the plane was gone, he would run back into view. The billboard actually interacted with the world outside.

How did they do that? I have no idea.

If you’ve seen that billboard video, you’ve seen an example of “augmented reality.” (If you haven’t seen the video, you can find it by Googling “British Airways interactive billboard.”). Essentially, augmented reality adds digital content to real-life objects. The object could be an ad in a magazine, or it could be a famous painting, or it could be a house you just passed on the road. The essence is this: Point your tablet at it, and stuff happens. That stuff could be a link to a phone number, a video or animation you can watch, or other statistics about the thing you’re looking at. In the case of a house, it could tell you the price, square footage, and comps for the area. It could even give you a tour of the inside of the house. Read More→

In the real estate world, it’s all about income. Real estate IRA veterans know that if prices get too far ahead of rents, driving gross yields down, bad things happen. You don’t want to get caught up in the next bubble, trying to sell over appreciated real estate to some greater fool. Any time your entire investment thesis for residential real estate relies on future price appreciation without regard to income generated, you are on hazardous footing.

Smart real estate investors, then, try to maximize their yields on investment – that is, the amount of cash that comes in as a percentage of the amount invested.

Of course, individual properties vary widely when it comes to the cost of repairs and renovations needed to get them to work. But we can get a good idea of the health of a rental real estate market just by looking at gross yields – that is, income divided by the total current property value.

From that perspective, the market for real estate IRA investors looks strong indeed. RealtyTrac recently published its 2015 Residential Rental Market Report, aggregating rental income and price data from hundreds of metro markets, nationwide. The report comes on the heels of another report from Zillow.com reporting that rents have been increasing strongly, even outpacing inflation and household incomes. That’s not great news for renters, unfortunately, who have seen their fraction of incomes absorbed by housing costs increase from 25 percent to 30 percent in the space of just a few years. But it’s good news for landlords, who are reporting solid returns on investment in the vast majority of markets, nationwide. Read More→

That sounds too good to be true! Guess who made this possible… The Supreme Court of the United States (SCOTUS)! There is a shockwave moving through the mortgage industry caused by a unanimous SCOTUS ruling in January. The court settled once and for all exactly what a borrower’s Right of Rescission is, and what latitude the courts have when dealing with it. The content of that ruling is a major win for homeowners and real estate investors alike, but what exactly does it mean for you and your business?

First let’s begin with what the Right of Rescission is. It was established by the federal government in the Truth in Lending Act (TILA). It gives a borrower the right to rescind any residential mortgage transaction within three days of the lender providing all of the disclosures required by TILA. The traditional Right of Rescission happens within 3 days of the closing and allows the buyer to cancel the transaction and get all funds returned by the lender. The Right of Rescission we are interested in is much more expansive. If the lender does not make the disclosures, or the borrower claims that the lender didn’t provide them, or the lender did not fully disclose the nature of the transaction, or the lender was fraudulent in their representation, the period can be extended up to three years after the borrower discovers the fraud. The bank must give up its claim to the property by providing the borrower with a cancelled note and mortgage and by returning every dollar the borrower has paid since inception of the loan. The lender has to respond within 20 days of the notice of rescission being dropped in the mail by the borrower. Read More→

Real Estate at 10,000 Feet Up

Posted on May 11, 2015 by

I will never forget my first business/real estate mentor. I was set to taxi the plane out to the runway on a flight to Carrabelle Florida. My passenger for the day was a wealthy real estate investor and developer. I was flying him to FL for the afternoon because he was in the middle of developing a new condominium community on a prime piece of water front real estate that I had watched him negotiate and purchase a few weeks prior on a separate trip that I flew him to Florida for.

At this point my real estate career didn’t exist at all. I was a pilot flying for a medical supply company in Macon, GA. My passenger (Lee) was a friend of the owner of the company I worked for. The owner had invested in Lee’s next development and had given him access to the plane (and me) to take him down to the development site when he needed. At this point in time I was working on my flying career but I was slowly getting the real estate bug. Little did I know that in less than a year from that fateful flight, I would be completely out of aviation and full time in real estate, never to look back.

As we taxied out to the runway on a beautiful spring day Lee said something that would change the course of my life forever “what’s that button for?” Read More→

Welcome back…again! Quick refresher: We’ve been discussing two classic & powerful, tried & true real estate investing strategies:

Wholesaling and Lease Options, aka “Ugly” vs. “Pretty”.

Part One of this series was devoted to Wholesaling, and Part Two was focused on Lease Options. Examples were given. Terms discussed. Money put on the table. Moving on…

Whenever a ‘newby’ investor asks me where they should start, I usually tell them that wholesaling is a great way to earn some great money while learning the business, so they should consider starting there. After a while, and when their marketing starts generating leads from pretty house sellers, I tell them that it’s a great idea to learn that part of the business so that they can start to make money from those leads as well.

It’s a beautiful thing when a deal fits easily into a ‘type’ of transaction we know how to do, and it’s even more beautiful when all the stars are in alignment & a deal closes smoothly. But we live in the real world here, right? Besides, we’re problem solvers, and that’s why we get paid the big bucks! :) Read More→

As investors we have to watch numerous indicators to insure we make a profit when we buy. Knowing the value of a property is extremely important. Today the adjustment in property tax values is for once a viable market indicator.

Knowing the true value of real estate is critical, try to do a deal without it and see. The guidance and data within REIAComps has consistently shown investors how to determine both solid acquisition value and after repair value to earn lasting profits.

Property values nationwide continue to rebound, according to numerous local and national reports. The taxable value of real and personal property nationally has increased 2.38 percent from 2014 to 2015.

Of the 10-20 reports I regularly review, they show the assessed value of real estate, which is 50 percent of market value, increased 2.75-3.0 percent. Translation, the real estate market is still up, although it is a gradual, slow increase. Read More→

People often ask me, “Russ, how do you stay so motivated, confident, and upbeat?”

My answer? I know my assets, and I make sure that I have more assets than liabilities.

Do you know your assets?

Knowing your assets will allow you to assess whether or not you are heading in the right direction. It will show you if you are winning or losing. I like to know what my assets are because it builds my self-esteem and feeds my ego. There is nothing like a good ego boost!

Here are the 4 types of assets:

  1. Physical/ Money
  2. Community
  3. Education/ Skills
  4. People

Physical/ Money Assets

When we think of assets, we typically think of money! But there is much more than that. There are physical assets. Read More→

One of the best ways I know of to grow personal wealth is by creating multiple streams of income in your life and in your business. In an uncertain economy, it is important not to place “all your eggs in one basket.” In order to protect your income long term you need to consider diversifying your investments so whether in a bad economy or a good economy you still have income from some of your investments.

As a real estate entrepreneur, there are several ways for you to accomplish this goal. One way to create multiple streams of income has to do with the way you purchase properties and structure your deals. You can wholesale properties for immediate income, or you can lease/option properties so you get some money today, some each month and a big chunk of cash at the end. When you do a lease/option with a tenant buyer, just remember to increase the initial asking price of the property by at least ten percent so you realize the gain in property values over the year. If you extend your lease/option for a second year, you get another chunk of cash; you increase the price again and continue to get a monthly income from it.

You can also hold onto rental properties and have someone else manage them for you. This way, you get to go the mailbox, get checks and not have to do any of the work or deal with the tenants. Apartment complexes and storage units are another great stream of income, especially when they are managed by someone else. Not only do you realize the gain on the property long-term but the monthly checks are even bigger. Read More→

Many Buyers start house shopping without even knowing the price range in which they are qualified. At Sell Fast Realty, our company policy is that the Buyer must be pre-qualified by a Mortgage Lender and has already submitted all their financial documents so their debt to income ratio can direct them to the correct price range of homes. I get a lot of Buyers who have no idea if they can qualify for the price of the home that they want to buy. My Mentor Students and I use my Buyer information sheet to pre-qualify all of our Buyers.

  1. Are they a Homeowner, Investor or Realtor?
  2. Their full name, telephone number and email address.
  3. What are their wants versus needs: how many bedrooms, bathrooms, and then garage/pool etc.
  4. How much money do they have to put down NOW? (Notice the now, because they could be waiting on income tax refund, lawsuit or gift money etc.
  5. How much can they afford monthly? I use this rule of thumb: If a house is selling for $100,000 then their monthly payment will be close to $1,000 principal, interest, taxes, and insurance (PITI). However with lower interest rates, then their payment would be lower).
  6. Are they a CASH or Mortgage Buyer?
  7. If Cash, then what is the price range they can afford? We would request a bank/IRA/investment statement showing this amount.
  8. If they are a Mortgage Buyer, have they been pre-approved and for how much?
  9. How is their credit? Good, Fair or Poor and what is their credit score?
  10. Have they ever filed bankruptcy and when was it discharged (Chapter 7) or dismissed (Chapter 13)?
  11. How soon are they looking to move and why?

Before I give information about the house that I am selling, I will ask these questions. If they are represented by a Realtor then I want to know if they are a CASH, FHA, VA or Conventional Mortgage Buyer. Read More→

We always hear how it is important to get a solid Buyers list whether large or small but ultimately of people that can perform. One such Buyer that is relatively untapped for wholesalers are Builders. These are in many ways some of my favorite Buyers because they can oftentimes pay higher prices than investor Buyers who have to hire them. Let’s take a look at why this is:

  • Builders can choose whether or not to pay themselves during a build process. If they choose just to get paid on the end profit, this averages a savings of 15-20% that an investor Buyer would have to pay to them.
  • Builders can save on their construction costs by not marking up anything. Investors are often billed a markup for these materials costs since they or their subcontractors have to source and pick up the materials.
  • Builders save on the overhead of timing. Time is money and a builder has less people to coordinate with to accomplish building a house whereas an investor has to manage more people.
  • Builders may do some of the labor themselves. Some of them just love to get their hands dirty no matter how good their crew is.
  • Builders may have their own capital. Many investors leverage private capital but a well funded builder may have their own capital, thus saving on interest fees.

When you start mixing some of these potentials savings together, you can see how they can pay more for a house than an investor can thus making the difference in having a deal done vs having no Buyer. Let’s look at a specific example. Read More→

There are certain expenses a real estate entrepreneur will have in the business, and the more it ramps up, the more these expenses will increase along with revenue.

Fortunately for us, our overhead is extremely small. And when I say extremely, let me do a few comparisons for you:

When my restaurant was open, my break-even was approximately $100,000 per month. That’s just what it took to keep the doors open, including all the costs inherent in a restaurant and most other businesses like labor, insurance, utilities, product, etc. The food alone was $.40 of every dollar that came through the door. That’s a tough nut to crack for any business, especially when you’re dealing with small numbers like those found on your dinner check. There were many times I wish I could sell a filet mignon for $10,000 like we get out of houses with little overheard and very little work.

In the restaurant business, we’re open for lunch and dinner most of the time. There were always at least 12-15 people on duty with over 50 employees total, open seven days a week, and a manager or assistant manager had to be there 100% of the time. If that manager happens to be the boss, that pretty much sucks up that life. Read More→

The real beauty of owning rental property when the seller will allow you to pay them directly every month allows you to collect rent from each rental property you buy to pay for those properties.

The key to make this strategy work is to buy each income property so a tenant who will be renting the property will pay enough rent each month to cover 1/12th of the annual property taxes, 1/12th of the annual property insurance cost and at least 10% to 15% of the monthly rental income to cover the cost of the maintenance for that property when needed. This money for maintenance is set aside to pay for making the property look new when a tenant moves out such as new carpet, paint and any other damage to the property the tenant did during their stay. Also money for when the roof on that property eventually wears out, when the water heater eventually goes bad or the furnace or air conditioner breaks down and also enough money remaining each month to make the monthly payment to the seller and hopefully provide extra money each month for the owner to put into their pocket. Here is an example to show what I am talking about.

For this example each rental property brings in $1,000 in rent each month. This is the formula I use to determine if enough rent collected for each potential rental property to support itself and also provide extra income for the owner each month. Read More→

Thurs, May 14th at 6PM @ Doubletree Suites Tampa Bay
Tampa REIA – May 14th
at the Doubletree Suites Tampa Bay
What to Say to a Seller & How to Make a Written Offer
with Special Guest Speaker, Bill Cook

Tampa REIA Members Can Attend at No Charge.
Guests Can RSVP Online Now for $15 or Pay $20 at the Door.

RSVP on Meetup.com
Tampa REIA Members Please RSVP on Meetup.com
if you have a meetup account.

Bill CookMany people have been asking for it, and we are excited to announce that Bill Cook will be our special guest speaker this month at our main monthly meeting on Thursday, May 14th at 6PM at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL. Bill will be teaching us how to talk with sellers and make profitable, written offers on the spot.

When you meet with a seller, do you know what to say? Do you know the most important questions to ask? Can you make a written offer right there on the spot?

Again: Do you know how to make a written offer right there on the spot?

The #1 reason most would-be real estate investors fail is because of F-E-A-R! The fear of not knowing what to say, and the fear of a seller’s reaction to a low offer. What if you could make a safe, full-price offer to every seller?

How can you tell if fear is holding YOU back? Here’s an easy test: 1) How many sellers have you met with this month? 2) This year? If YOUR numbers are less than YOU think they should be, why are they less? Are you even tracking these two most-important numbers?

Remember: The alpha and omega of successful real estate investing is getting face-to-face with sellers and making a lot of written offers!

Do you want to SEE how to do this in action? Do you want to SEE where the best deals are right now? At Tampa REIA’s meeting on May 14th, Bill Cook will explain what he says to a seller, and how he makes a written offer right there on the spot!

Sure Bill can talk the talk, but he also walks the walk!

But wait… there’s more…

Get ready for something VERY special…something almost no real estate investing teacher will do. On Saturday, May 16th, Bill will spend the day with a select group of investors in neighborhoods SHOWING YOU how he knocks on homeowners’ doors, gets 8 out of 10 sellers to invite him in, and how he makes written offers right there on the spot!

When was the last time you spent the day with an experienced dealmaker getting face-to-face with sellers and making written offers in the real world? Ever?

Will you learn something new at the May 14th and 16th events? You bet! Will you see things you’ve never seen before? Positively! Will you be able to take what you’ve learned and put it to use the next day? Absolutely!

Bill & Kim Cook have been investing in real estate for more than twenty years! They’ve built their business square on the back of knocking on sellers’ doors. They have tons of experience at creatively constructing and funding win-win deals. Their investing portfolio is made up of single-family rental homes, mobile homes, a small mobile home park, plus notes and options.

10 Things You’ll Learn At The Meeting:

  1. The #1 cause of investor failure
  2. The two most important things an investor must do to succeed
  3. How to conquer the fear of meeting with a seller
  4. The most important thing you see at a seller’s house
  5. What is an offer – how is it different from a purchase contract
  6. How to write a win-win offer
  7. The difference between a terms offer and a price offer
  8. The two most important tools that every real estate investor needs to carry
  9. Is it crazy to offer $1 million for a $125,000 house – bet the answer will shock you!
  10. Those attending get a FREE copy of Bill’s Offer Form

Several people missed out on hearing Bill speak the last time he was here and have been asking when he was coming back for over a year now. Do not miss the opportunity to learn from this amazing and successful real estate investor!

RSVP Now!

RSVP on Meetup.com
Tampa REIA Members Please RSVP on Meetup.com
if you have a meetup account.

*Meeting Agenda
6:00 pm: Tampa REIA Meeting in Tampa
6:15 pm: Announcements, Introductions, Haves & Wants
7:30 pm: Main Presentation with Bill Cook
9:30 pm: Late Night Networking at Whiskey Joe’s Bar & Grill

*Please Note: Meeting agenda is subject to change.

5 Days & 4 Nights in CancunWIN A 4 NIGHT STAY IN CANCUN: All participants who attend the Tampa REIA Meeting will entered into a drawing for a chance to win a *Complimentary 5 Day, 4 Night Stay in Cancun! *You must be present at the meeting to win. Giveaway does not include dining, transportation, transfers, taxes, upgrades, etc.

Late Night Networking at Whiskey Joe’s Bar & Grill

Whiskey Joe's Bar & Grill Tampa FloridaAfter the conclusion of the Tampa REIA Main Meeting (around 9:30PM), we will be reconvening at Whiskey Joe’s Bar & Grill located at 7720 West Courtney Campbell Causeway in Tampa for the “Meeting after the Meeting”. Come eat, drink, network and have fun with us as hang out late into the night on Tampa Bay!

See Tampa REIA Events Calendar for More Events!
Saturday, May 16th at 9AM in Tampa, FL

Join us for a REAL, LIVE, HANDS-ON…
Door Knocking Field Trip
Meeting Sellers and Making Written Offers
With Bill Cook
Saturday, May 16th from 9AM-4PM
Meet at McDonald’s at 8214 N Florida Ave, Tampa, FL

Do you want to SEE the fastest, cheapest, most effective way to get face-to-face with motivated sellers?

Bill CookThen join me, Bill Cook, for a day full of door knocking with real sellers on Saturday, May 16th from 9AM – 4PM. We’ll meet at McDonald’s located at 8214 N Florida Ave in Tampa near Old Seminole Heights at 9AM and spend the day out talking to sellers and constructing win-win deals at their kitchen tables. Arrive early if you want to have breakfast with us at McDonald’s.

Have you ever spent the day with a seasoned investor getting face-to-face with homeowners and sellers and making written offers? Do you want to?

Door Knocking with Bill CookOn Saturday, May 16th, Bill Cook will take a select group of real estate investors from Tampa into local neighborhoods and show them:

  • What to say to a seller!
  • Where to stand after knocking on a homeowner’s door!
  • How to get 8 out of 10 sellers to invite you in!
  • How to make a written offer right there on the spot!

This isn’t classroom theory stuff. It’s a 100% real-world experience!

Door Knocking with Bill CookMost real estate investing teachers can talk-the-talk, but how many have you watched walk-the-walk? This will be a one-of-a-kind event. No other investing teacher does what Bill does!

Bill and Kim built their real estate investing business square on the back of knocking on sellers’ doors. They’ve been doing this for more than 20 years!

The 10 Most Important Things You’ll SEE Door-knocking with Bill on May 16th:

  • What’s the fastest, cheapest and most effective way to build your investing business
  • What to say to a seller…and the most important questions to ask
  • How to get 8 out of 10 sellers to invite you in
  • How to write a win-win offer right there on the spot
  • Why you should never look for deals
  • Why it’s critical to be curious
  • Why the rainmaker is king
  • The best way to find a property’s FMV (fair market value)
  • The best way to find a neighborhood’s FMR (fair market rent)
  • The best way to learn things about a vacant property
Register Now!

Will you learn something new? You bet! Will you see things you’ve never seen before? Positively! Will you be able to take what you’ve learned and put it to use the next day? Absolutely!

Bill and Kim have tons of experience at creatively constructing and funding win-win deals. Their investing portfolio is made up of single-family rental homes, mobile homes, a small mobile home park, plus notes and options.

Contact us now if you want to go out and watch Bill talk to homeowners and sellers, learn how he gets 8 out of 10 sellers to invite him in, and how he makes written offers right there on the spot!

We promise that you’ll see things you’ve never seen before – or will ever see again!

See Tampa REIA Events Calendar for More Events!
Sat & Sun, April 25th & 26th @ 9:00 AM in Tampa, FL
Peter Fortunato & John Schaub
Advanced Strategies & Tactics for Buying, Selling, Financing & Exchanging
Sat & Sun, April 25th & 26th in Tampa, FL
Tampa Airport Holiday Inn, 700 N Westshore Blvd
Networking & Brainstorming on Sat After Class

John SchaubBuying

  • How many do you need? Why? Getting there faster
  • Different houses, different benefits + different times
  • Cash flow vs capital gains – Activity + Net Income
  • Controlling the benefits that you need today
  • Distributing benefits and responsibilities
  • Lease Options
  • Short Sales
  • Buying bad title for a profit
  • Using partial interest – Title vs Partnerships

Selling

  • Strategies for when the financing falls through
  • Owner financing with Dodd Frank and Safe Act
  • Discounting the financing
  • Bifurcating financing to create more saleable notes
  • Section 121 (see publication 523)

Financing

  • Subject to, Portfolio Loans, Pretender Lenders
  • Owner financing
  • Single payment notes – Performance based notes
  • When paying interest is cheaper than 0%
  • Equity participation – Equity financing
  • Options
  • Installment sales (see publication 537

Exchanging

  • Present Position vs Potential Position
  • When it’s better to pay the taxes and buy
  • Tax deferred
  • Just for a profit
  • Exchanging as financing
  • Non real estate, notes, options
  • Overtrading to generate cash today

Putting it all Together

  • The Best Tactics & Strategies for Going Forward Pursuing Your Estate Building and Business Goals

Class Registration Fee: $595 per person
Class Time: 9-5 both days. Networking & brainstorming session
after class on Saturday.

Register Now for Peter & John’s
Advanced Strategies & Tactics Seminar

Sat, April 11th at 10AM @ Doubletree Suites Tampa Bay
Tampa REIA – April 11th
at the Doubletree Suites Tampa Bay
How To Become a #1 Best Selling Author, Be Seen on the Hottest Media Outlets & Get the Instant Celebrity Status You Deserve!

FREE Meeting with Expert Marketer, T.C. Bradley

RSVP Now!

T.C. BradleyThis Saturday, April 11th from 10AM to Noon at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL, come hear how you can become a Best Selling Author partnering with T.C. Bradley. There is NO CHARGE for this meeting and seating is very limited, so show up a few minutes early to secure a seat.

On this Saturday Morning, T.C. Bradley, Founder of InstantCelebrityStatus.com, will be sharing the details on how you become a Co-Author of a Best Selling Book within the next 60 days! That’s right, 60 days!

A Co-Author book is where you supply 1 chapter of a book and still enjoy the benefits of being a Co-Author of a Best Selling book, and ALL the benefits that come with that.

Best Selling AuthorBecoming a Published Author not only separates you from the “competition”, but becoming a Best Selling Author puts you in another Universe…

  • Clearly establishes your AUTHORITY and LEADERSHIP
  • Never compete on pricing again with your competition!
  • Charge higher fees!
  • Opens up speaking opportunities
  • Clients and prospective clients view you differently.
  • Media exposure possibilities increase.

“My media clients NEVER compete on price and always charge premium pricing for their services…people today want to do business with the LEADER the EXPERT AUTHORITY and that is what I deliver” ~ T.C. Bradley

Best Selling BookUse the Best Selling Book that you are a Co-Author of as the coolest business card on the planet! TC’s clients send their books to prospective clients for a HUGE impact! TC will also share how a ghost write can interview you and write your own chapter for you!

Please Note: Book space is limited and already filling up, and we have already had serval express an interest in participating, so you do not want to miss this meeting!

TC will also address how to be seen on ABC, CBS, NBC, FOX and other big name authority media websites to further enhance your Leadership Credibility.

What some of T.C’s clients are saying:

“TC Bradley is a man of his word. When he says he will do something you, can mark his word, it will be done and done with the utmost highest level of integrity and professionalism. Working with TC during our most recent #1 Amazon Best Selling Book Campaign was an awesome experience. TC definitely operates on a very high level and expects every book he publishes to be a Best Seller because he is playing on the highest levels of perfection and really would not settle for less. There is no doubt that we will be doing many more books with TC and we have absolutely no hesitation in referring his services to anyone that wants to work with the best! Without a doubt, TC is a man of greatness that will bring out the greatness in all that work with him.” ~ Stephanie & Jon Iannotti, 2 time – Amazon #1 Best Selling Authors

“3 Words: This Guy Delivers. Whether it is creating a business website, promotional video, or making his client a best-selling author, T.C. Bradley will tell you what he is going to do for you and then he does it. I would recommend T.C.’s marketing services for any serious entrepreneur or business.” ~ Matthew Fitzharris, Attorney at The Law Offices of Matthew J. Fitzharris

“I have since traveled around the world doing seminars and billing 10 Million + per year average. In one seminar, attended by 240 people, I closed 1 Million Dollars in sales in one day, truly, earning the title, “The Million Dollar Closer!” This simply was not going to happen without T.C. Bradley’s intervention in my life. He single handedly put me on the map, I listened to him and ran with it, to the bank. T.C. is impeccable with his work, his word, and his being.” ~ Stephen J. Young, Million Dollar Closer

You won’t want to miss your chance to hear T.C. speak about this exciting opportunity!

RSVP Now!

See Tampa REIA Events Calendar for More Events!

T.C. BradleyWe recently sat down with publishing and media expert TC Bradley. TC is the CEO and President of InstantCelebrityStatus.com and is the upcoming author of the soon-to-be-published book Instant Celebrity Status!: Establish Your DOMINANCE in Your Local Market by Using Major Media and Becoming a Best-Selling Author!

Lisa: Welcome TC. Please tell us a little about your background.

TC: Thanks Lisa, I have a pretty diverse background but will give you a brief overview. After relocating to Florida from Chicago, my wife and I started a national direct sales company, which we grew to 1.6 million dollars in sales within the first 6 months, only to lose that company to a bad partnership. At the time of losing that company, the company was averaging 100k in sales a day, so that was a very tough experience to recover from. Instead of wallowing in my sorrows, I started investing in real estate, successfully, and in 2003, I launched my first website and successfully sold over a million dollars of product from my first product.

Lisa: Losing a multi-million dollar company must have been hard to overcome.

TC: It was, Lisa. Betrayal is hard for anyone to overcome, especially at that scale, but I knew a man like my ex-partner would never succeed long term, and I was right. Within 2 years, my ex-partner closed the business. Meanwhile, I invested in over a million dollars in real estate and developed my first product and website, which sold over a million dollars of product, and really, I have never looked back from that devastating moment.

Lisa: I have heard that success is the best form of revenge. Is that true?

TC: No Lisa it is not. Massive success is the best revenge. In business and in life, sometimes you must make a statement, especially to the ones that doubt you or that take advantage of you, and nothing speaks louder than massive success.

Lisa: How did you transition into media and publishing?

TC: Internet marketing has changed dramatically since I went online in 2003. Back then, if you had a halfway decent website and product and could drive traffic to the website, you could make money. That is not the case today. It is no longer good enough to be found on Google, because your competitors are there too. People will research until they can find a leader or expert to do business with. Today, when a buyer lands on your website, you have 10 seconds to establish yourself as the leader or authority that they are looking to do business with. Read More→

The Profit April 2015 Edition

Posted on April 7, 2015 by
The Profit Newsletter for Tampa REIA April 2015
Download the April 2015 Edition of The Profit Newsletter Now!

The Profit - April 2015 - High Quality PDFThe April 2015 edition of The Profit Newsletter is now available for download as a High Quality PDF (print quality) or Low Res PDF for mobile devices. The Profit Newsletter is the official newsletter of the Tampa Real Estate Investors Alliance and is a digital, interactive newsletter for serious real estate investors delivered as an Adobe PDF file to read on your computer, tablet, or smart phone with a PDF reader. Many of the articles and ads in The Profit contain hyperlinks you can click to get more information online. The high res version of The Profit is “print ready”while the low res version may load faster on your mobile device. Also, be sure to Subscribe to The Profit so you don’t miss a single monthly issue.

Download Now!
High Quality PDF / Low Res PDF
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T.C. BradleyI first went online in 2003 and my first website sold over a million dollars of product. At one time, we were one of the most top ranked websites in the world. We actually had more traffic going to our website than Oprah had going to her website. (For you internet geeks out there, our Alexa ranking was a hair under 10,000 at the time)

Marketing has changed dramatically since those days. It is no longer good enough to be “found on Google.” Your competitors are there too. Today, more than ever, people have a choice of who they choose to do business with and they want to do business with the LEADER or Authority in their field.

If you have a serious legal issue, you want the BEST Attorney that money can buy. If you are selling your home, you do not want just anybody selling your home.

The Million Dollar question is this:

If I were to visit your website or social media pages, how obvious would it be that YOU are the Number 1 choice? Read More→

Would You Break Into A Vacant House?

Posted on April 7, 2015 by

You’re out working foreclosures and see an obviously vacant house. There is a sign in the window saying the home has been abandoned and winterized. You look through the window and confirm that it is vacant. Do you open the door with your “investor key” (a credit card) and go inside to look around?

Over the years, real estate investors have hotly debated this topic. Some investors would never go in the home, while others think nothing of slipping the lock so they can inspect the interior before bidding on the property.

I know investors who regularly go into vacant homes. The popular thought is that there’s nothing wrong with that. The investor is not there to steal or vandalize anything, he’s there to estimate the rehab cost so he can accurately determine his maximum purchase price. What can possibly be wrong with this?

There are a lot of funny stories told by seasoned investors about things they found in abandoned properties; things you can’t believe a homeowner would leave behind – like artificial limbs, stuffed (taxidermy) animals, porno magazines, etc. After hearing these stories, many new investors come away thinking that it’s OK to break into vacant homes. But I’m here to tell you – think again! Read More→