Archive for July, 2014

The Profit July 2014 Edition

Posted on July 7, 2014 by
The Profit Newsletter for Tampa REIA July 2014
Download the July 2014 Edition of The Profit Newsletter Now!

The Profit - July 2014 - High Quality PDFThe July 2014 edition of The Profit Newsletter is now available for download just in time for our July 10th Meeting with Peter Fortunato, Wayne Arnold and Jonathan Henrich. You can download The Profit Newsletter as a High Quality PDF (Recommended) or Low Res PDF for slower devices. The Profit Newsletter is the official newsletter of the Tampa Real Estate Investors Alliance and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit so you don’t miss a single monthly issue.

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See The Profit Archives for our past editions.

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This is my first time writing for Dustin’s newsletter, and I’m very excited to have the opportunity.

Wayne Arnold and Peter Fortunato started an exchange meeting in St. Petersburg, Florida, about fourteen years ago. I have had the honor of working closely with them both over the past 2 years and I am now attempting to get the concepts and ideas from this meeting out into more people’s hands, and I believe that the idea of exchanging is more vital at this moment in history than it has been before. It is a harsh business environment out there and as entrepreneurs we need to adapt, learn, and persevere using new ideas and tools to ensure our success.

From what I have heard, exchanging has been viewed as an advanced theory or for advanced investors only; yet being an uneducated blue-collar Joe from Philadelphia I somehow managed to make a few deals at our Thursday morning exchange meeting. I can tell you it’s advanced, but not insurmountable. Just as when we were kids driving seemed daunting and scary at first and we watched others in awe, you just have to learn the rules of the road. Driving is now second nature—you don’t even have to think anymore, you just drive. Many people come to our exchange meeting and leave confused. Believe me, I understand. I went to that meeting every week for a year straight until it finally dawned on me what was going on. The majority of that year was spent thinking and asking questions. Most of the time I was thinking that I had nothing to offer, and no one wanted anything that I had. I had no money or any skills…I felt kind of useless. It took going to all of Pete’s seminars and working with Wayne and studying under the legends and then applying the knowledge at the meeting. Read More→

Calling in the Home Pro

Posted on July 7, 2014 by

“There are no shortcuts to any place worth going.” ~ Beverly Sills

Poor Cousin Roy. He sure loves a bargain, and he couldn’t wait to show this one off to me. He just bought a property, he said, that would be perfect for a big family. It’s got a sparkling pool! A gourmet kitchen! Four huge bedrooms, and three updated bathrooms!

I was skeptical, because I’ve seen some of Roy’s “bargains” before. But, what the heck, I had some free time, so I was willing to take a look. Maybe I could be helpful.

Well, it turns out the pool wasn’t exactly sparkling, unless you count the sun’s reflection off the black, oily sludge at the bottom. And the bedrooms were huge only if you’re a gerbil. The kitchen had all the extras, all right: a battered old garbage disposal sitting on the floor, a vintage double oven in trendy harvest gold, and – well, who really needs a faucet, anyway? And let’s not talk about the bathrooms. Ever. To anyone.

Now, my readers already know that this is the kind of property I love, because I can make a ton of money on it. But it takes careful due diligence to make sure it’s going to be profitable, and I was pretty sure cousin Roy didn’t even know where to begin. Read More→

Jimmy Napier made the following quote and I truly believe these words are a key to create wealth in today’s real estate market.

Quote: “You Make The Majority of Your Money In Real Estate During Your Negotiations”.

Last month I made reference to what I believe will be the key to success for real estate investors in the event the economy tanks like the economist Harry S. Dent has recently predicted. As you may remember I talked about how every investor needs to learn how to talk to sellers face-to-face and negotiate profitable deals without thinking that all every seller wants is all CASH. Since then I have had much thought about things I have experienced through my career of over 35 years that were what I call “Deal Killers”.

If you want to be a successful real estate investor you need to not make the same mistakes I made when negotiating with sellers. For the first 20 years of my career I had no training of what to say and what not to say, I learned negotiating by just opening my mouth and saying what I thought every seller wanted to hear. I can’t tell you how many deals I screwed up just by saying the wrong things or by not asking the right questions. This article is about some of the things I have said and how those things were deal killers for me. Read More→

Selling Houses Fast

Posted on July 7, 2014 by

In our last several issues we covered the entire process of buying houses step-by-step. Going forward, we’re going to cover the process of selling houses, but they include the same five steps, which are:

  1. Locating Prospects
  2. Prescreening Prospects
  3. Constructing and Presenting Offers
  4. Follow Up
  5. Close Quickly

Fortunately today, locating prospects to buy houses from you is almost free, and, in fact, many of the things you do will be free. Here in Jacksonville, where we buy 6-12 houses per month and sell them, mostly to lease option tenant buyers, there’s only a couple of things we do. The main thing is running ads online to attract buyers to call us, and obviously there’s no cost to that. The only other thing we really do is put signs out in front of houses we have ready to sell and pointer signs in several places around the house to drive people to it. Read More→

As a Wholesaler and an Investor, my pet peeve and the pet peeve of almost all cash buyers I talk to is when they get a lead from a Wholesaler and the “repair estimations” are WAY off! You can probably relate. If you are doing this, you are killing your reputation as a legitimate Wholesaler. And your reputation is everything in this business.

This can also apply to when you are co-wholesaling or joint venturing on another Wholesaler’s deal as well. You don’t want to advertise or re-market a property when they are totally off on their repair estimate. Because then you get a bad name because you took their word for it. Time to get a bit more thorough and bit more professional guys (and gals).

An accurate repair estimate is critical in making decisions on real estate deals – especially Wholesale deals. Of course smart investors are going to do their own due diligence anyway, but you don’t want to waste people’s time by claiming a house only needs $5K in work, when it really needs $15K in work. It’s best to over-estimate repairs as opposed to under-estimating repairs when relaying that information to your buyers.

And YES – there are two types of repair estimates – the “Rent Ready” estimate – or the “Full Rehab to Retail Flip” estimate. Because we are either selling to Landlords – who may only need to get the place “Rent Ready”. Or we’re selling to Fix n Flippers – who need to get the place sparkling brand new so they can resell for top dollar. If you know the place is just going to be a rental (for me that’s $60K and under ARV) – then you can probably get away with just knowing the “Rent Ready” estimate. Read More→

One of the first things you will discover as a Real Estate Investor is that there are many motivated sellers out there just waiting to “give you” their property if you know how to find them. What I mean by this is that there are a lot of great deals to be had and big profits to be made if you are proficient at finding the truly motivated sellers. I have spent several years perfecting systems to locate all of the qualified motivated sellers I need regardless of what my real estate market is doing and regardless of what my competitors are doing.

For the many Real Estate Investors who have figured out the formula to getting the truly motivated sellers contacting them with potentially profitable deals, the problem then becomes the difficulties they encounter when trying to find enough motivated buyers for their real estate deals.

By implementing successful marketing systems Real Estate Investors are finding all the qualified motivated sellers they need, including sellers who will hold the mortgage for them or who will simply deed them the property subject to the existing mortgage, so these investors very quickly recognize that they need to acquire the resources and techniques to locate more motivated buyers for their Real Estate Investing business.

In order to become a successful Real Estate Investor you must reach the truly motivated sellers and then amass motivated buyers for your properties so you can turn your deals quickly for the big check. This creates for you, the investor, a true sense of confidence when you are actively pursuing deals. After all that’s why you became a Real Estate Investor, right? Read More→

Recently I got a short sale approved on a 4 bedroom, 1 bath for $43,800.00 and my partners and I were going to flip the property to another Investor. However, after reading the required verbiage that the loan servicer required to be written into the Deed, it made it impossible to sell the property on the same day that we purchased it. The servicer was Bank of America and the Seller was going through the HAFA program. Bank of America always places a 30 day hold on the property. In addition, item #8 on their Approval Letter states “Another buyer cannot be substituted without prior written approval of Bank of America. The buyer may not alter how he will take title. For example, a buyer may not enter into a contract to purchase a property and then amend the contract to purchase the property as Trustee for a trust or any other legal entity.” Based on that verbiage, you cannot close in the name on the approval letter and then immediately place it into a Land Trust, even though I hear people state that the Land Trust is for Asset Planning. I totally disagree with the fact that a Land Trust is used for Asset Planning, as it only covers who the beneficiaries are, and the Trustee is responsible for signing all the documents. In addition, this means you must not sell the property to anyone until 31 days have expired. There are ways around the 31 day hold; however, I only teach that Super Secret at my Foreclosures Gone Wild Boot Camp. Check my website for the next event.

On the HAFA Short Sale Affidavit, which all parties sign including the Realtor, it states “(b) There are no agreements, understandings, contractors or offers relating to the current sale or subsequent sale of the Property that have not been disclosed.” What this means is that you cannot have a signed contract with another Buyer to purchase the property from you until after the sale of the property. Read More→

Doing a Subject-to Deal?

Posted on July 7, 2014 by

In last month’s column, we outlined a Subject-to Deal. This month let’s look at this advanced deal-structuring technique in action. (NOTE: You can find last month’s column here on

In mid-March, we got a call from an experienced investor. He owned several single-family rental homes. He had received a call from a motivated seller, who, because of a difficult family situation, wanted his house sold in less than a week.

For years, this investor had heard me talk about Subject-to Deals. He thought this technique would be the perfect solution for this seller’s problem, and called to see if I’d help him with the deal.

(Sidebar: A Subject-to Deal is when you buy someone’s property, but instead of paying off their mortgage at closing, the seller leaves his mortgage in place, and you agree to make the seller’s mortgage payments, on the seller’s mortgage, for the seller.)

The first thing we did was meet at the seller’s house to discuss the situation and to look at the property. Read More→

Practicing Mastery

Posted on July 7, 2014 by

Does this sound like you:

“I have spent thousands of dollars on education…I have spent time researching the properties…I have been in a coaching program…I have spent money on marketing…

So why is it I haven’t done a deal?”

I challenge you to consider this: Could it be fear of taking a risk that is holding you back?

When you make a change in your life to become successful, you take a risk.

You take a risk because things might not turn out the way you think they should. Instead, I choose to think that, yes, they may not turn out the way I imagined, but they might turn out even better.

When I want to make a change, I look forward to it. I do it with mastery: having small wins every day. The small wins give me confidence and a sense of moving forward. The small wins can be that I did three things from my to-do list. Maybe I posted one ad or I answered one phone call or I called a new seller. These small things are mastery: mastery over your time and yourself. Mastery and consistency allow you to win. Read More→

Welcome back to part 3 of this exciting article series about Video Marketing!

Quick refresher of what was in parts 1 & 2: Everyone is online watching videos these days. They’re using their computers, laptops, tablets, and smartphones. When they’re looking for the information they want, you’ll stand out and get the business if you can effectively attract and engage them with your videos. If you can’t, good luck!

You got an example of how to use video marketing to sell houses (in part 1).

In part 2, we discussed how to create videos, different types of videos, and what to say in your videos. Shoot, I even gave you a couple of great script outlines & examples for you to use!

So if we’re now on the same page, let’s move on…

In this article, I’m going to cover the last main steps of what you need to do with your videos:

Optimize, Upload, and Promote them. Then I’ll set you free upon the world to have fun! Read More→

Really good real estate investors know and rely on valuation of their deals as the key to success and profits. The economic slump that richer countries have suffered during the past seven years can be blamed on a runaway housing bubble that started right here in the U.S. All the market areas covered by REIAComps, insure when pricing changes happen you are not caught off guard.

When it comes to the tic of the housing bubble, there were other issues like poor oversight of the broader financial system which led to the crash. But without the real estate bubble, there would likely have been no financial crisis.

Which is why the fact that similar-looking bubbles inflating in countries from Canada to the U.K. have economists worried that there might be other catalysts of future crises laying wait for us in the weeds.

Last week, in a Forbes article, IMF economist Min Zhu published an article called “Era of Benign Neglect of House Price Booms is Over,” in which he sounded the alarm over rising global home prices. Zhu explains how he determines whether home prices in a particular country are overpriced. Read More→

Got Private Money?

Posted on July 7, 2014 by

Private money is the holy grail of the real estate business today and the art of raising it can make or break your business. One of the biggest mistakes that I see new investors make is that they wait until they have a good deal to start raising private money. Most people think that all they need to do is find a good deal and the money will just show up. If you have a good deal you may get lucky and be able to quickly find private equity, but “luck” is not a solid business practice.

First rule of private money is you must always be looking for it. Once you have a deal it’s far too late to start raising money. Planning for funding is one of the biggest areas that you need to consistently be working on. People invest in you first and the deal second.

Networking is the backbone to raising private capital. Relationships are the key to networking so in short relationships = Money. You must always be building relationships if you want to be good at raising private money for your deals. Relationships can take time to find and form so time is of the essence. Get started now! Don’t wait until you have a deal. If you are intimidated about speaking to potential investors about doing business with you then that is a sign that you don’t have your real estate education in place as well as you should have. If you know your business, it’s not hard to talk about it. If you’re nervous then keep studying until that nervousness gets replaced with an excitement to talk about what you are trying to do. It will happen. Read More→

Have you ever considered which of these options will bring you more money?

  • Investing in real estate as a Self-Directed IRA investor
  • Using your real estate knowledge to earn your living through commissions (real estate sales as a career), or
  • Simply investing in real estate

The truth is that each option has its benefits though, as with any other investment, it is always good to diversify. This means that the best option would be to do “all of the above”.

We have met so many realtors who depend upon their real estate commissions to make a living. While realtors and brokers have a wealth of experience in real estate and while they have the unique privilege of seeing the homes coming up for sale before they are advertised, many of them are not real estate investors.

In our last articles, we spoke to you about educating yourself about Self-Directed IRAs so that you can increase your customer base to include Self-Directed IRA investors. In this article, we are going to take it one step further and encourage you to put your real estate knowledge to work for you at a whole new level. Consider for a moment that you can continue to collect commissions from your real estate sales and you can also use your real estate knowledge to purchase real estate. Read More→

Over the last two years I have covered in great detail the Securitization Swindle the banks have been perpetrating for over a decade. The banks were successful because they created such a tangled web that it was nearly impossible for everyday people, lawyers, and judges to understand what was happening. For years homeowners just couldn’t catch a victory in court, but things have been changing… Courts across the country have started to see the light and rule in the homeowner’s favor. In this month’s article I’m going to explain how an ordinary homeowner can stand up to the banks and win.

The first step is to find an attorney who truly understands securitization. This was a process that was specifically designed to confuse intelligent people and convince them nothing fishy was happening. You can’t expect just any attorney with an ad in the yellow pages to understand the process well enough to convince a judge that you were wronged. You must find an attorney who can convince a judge that the transaction laid out in the mortgage paperwork never happened. The lender never loaned a dime of their money to the homeowner.

In a securitized loan, the money for the loan was provided by an unrelated third party who was never named on the note. The bank got this money from investors who believed they were buying into trusts that funded mortgages. Instead of creating these trusts, the bank pocketed the money and used some of it to fund mortgages in its own name. The bank then covered up its tracks by fabricating a series of sham transactions it called “proprietary trading.” Read More→

Jonathan Henrich

Posted on July 1, 2014 by

Jonathan HenrichJonathan Henrich was a professional drummer from Philadelphia in his early 20’s. He started his investing career in 2009 investing in paper, stocks, real estate wholesaling, then bought and rehabbed his first rental property in 2012 even after battling a debilitating brain tumor. His interest was piqued by Larry Harbolt who introduced him to a legendary real estate investor in the St. Pete area, he decided to move to Florida in 2012 as part of his recovery and to study under the legends of investing.

He worked alongside Wayne Arnold and Peter Fortunato to help develop the Creative Real Estate Exchangers (CREE) where he has gotten a unique look at the real estate business. He has since authored his first book The Secret Recipe for A Happy Life: Practical Guide to Conquering Fear Depression and Anxiety and spends his time writing, speaking, investing, working on his Tech Start-Up company Jinzi Tech, and enjoying life.

Wayne Arnold

Posted on July 1, 2014 by

Wayne ArnoldWayne Arnold started his investing career part time in his 20’s while he worked full time in a Steel Mill in North Jersey. At the age of 40 he resigned from the Steel Mill, packed up and moved down to Florida to buy, sell, and hold real estate and has been for the last 20 years. Wayne’s history consists of deals ranging from Self Storage Buildings, Single Family Houses, Warehouses, Apt Buildings, and Paper Deals. He has very high knowledge of the in’s and outs of any kind of rehab project. Wayne runs the weekly Creative Real Estate Exchangers (CREE) meeting with Peter Fortunato and Jonathan Henrich.

Thurs, July 10th at 6:00 PM @ Doubletree Suites Tampa Bay
Tampa REIA – July 10th
at the Doubletree Suites Tampa Bay
Creative Real Estate Exchanging
with Peter Fortunato, Wayne Arnold
& Jonathan Henrich

Tampa REIA Members Can Attend at No Charge & Guests for $10.
RSVP Online Now to Attend the Meeting.

Peter Fortunato, Wayne Arnold & Jonathan HenrichTampa REIA is very excited to announce that Peter Fortunato, Wayne Arnold and Jonathan Henrich will be our special guest speakers this month on Thursday, July 10th at 6PM at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL where they will be teaching us all about “Creative Real Estate Exchanging”. Tampa REIA Members can attend the meeting at no charge and non-members can attend for only $10. RSVP Online Now to attend the meeting.

“Exchanging” in its simplest form, is the exchange of goods and services for other goods and services. “Creative Real Estate Exchanging” is the goods, services and all types of currency for real estate. Even though exchanging is perceived as an advanced investing strategy and may seem confusing to the novice, it can be simplified and made understandable by the right instructors.

Peter, Wayne & Jonathan would love to teach you how to exchange successfully. And in case you didn’t know, they all run the Creative Real Estate Exchangers (CREE) that meets every Thursday morning in St. Pete. CREE is a group of investors who get together weekly to exchange ideas and inventory including real estate, cash, paper, vehicles and all kinds of stuff in order to make deals happen. Their goal is to create an environment where investors of all skill levels can come and see how deals are put together or be a part of a transaction.

On Thursday Evening, Peter, Wayne and Jonathan are going to teach you all about Exchanging. You will learn…

  • The ins and outs of how to put a transaction together
  • How anyone can exchange anytime or anywhere whether you know it or not
  • The difference between a “haver”, a “don’t wanter”, and a “catalyst”
  • How to use other people’s currency to make deals
  • How to start with no money
  • How to improve your deal structuring skills
  • How to buy real estate with currency other than cash
  • How to remove limitations from your thinking
  • Learn to identify opportunity when you see it
  • How to change your current business model
  • And much, much more!

So please come out and join us at Tampa REIA to learn all about “Creative Real Estate Exchanging”. In fact, we have 3 different ways you can learn more about Exchaning.

  1. July 10 @ 9:00 AM: Creative Real Estate Exchangers Group

    Be sure to join Peter, Wayne and Jonathan at the Creative Real Estate Exchangers Group Meeting on Thursday, July 10th at 9:00AM at Denny’s Restaurant located at 4999 34th St N, St Petersburg, FL to see Real Estate Exchanging in action. There is currently no charge to attend this meeting.

  2. July 10 @ 6:00 PM: Tampa REIA Main Meeting on Creative Real Estate Exchanging

    Join us at Tampa REIA on Thursday, July 10th at 6:00 PM at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL where Peter, Wayne and Jonathan will give you an overview of “Creative Real Estate Exchanging” and tell you what it is all about in simple terms you can understand. Tampa REIA Members can attend for free and non-members for $10. RSVP Online Now!

  3. July 12 @ 9:00 AM: Creative Real Estate Exchanging Workshop

    Join Wayne and Jonathan on Saturday, July 12th from 9:00 AM to 5:00 PM at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL where they will teach you all about “Creative Real Estate Exchanging” in great detail. Click here for more information on the workshop.

Don’t miss this rare opportunity to learn how to Exchange from the Masters. We look forward to seeing you at the meetings!


*Agenda for July 10th
9:00 am: Creative Real Estate Exchange Group in St Pete
6:00 pm: Tampa REIA Meeting in Tampa
6:30 pm: Announcements, Introductions, Haves & Wants
7:30 pm: Creative Real Estate Exchanging with Pete, Wayne & Jonathan
9:30 pm: Late Night Networking at Whiskey Joe’s Bar & Grill

*Please Note: Meeting agenda is subject to change.

Click to view Cruise VideoWIN A CRUISE: All participants who attend the Tampa REIA Meeting will entered into a drawing for a chance to win a *Complimentary 2 Day Cruise to the Bahamas with Caribbean Cruise Line! *You must be present at the meeting to win. The 2 day Cruise does not include port fees, transportation and taxes.

Late Night Networking at Whiskey Joe’s Bar & Grill

Whiskey Joe's Bar & Grill Tampa FloridaAfter the conclusion of the Tampa REIA Main Meeting (around 9:30PM), we will be reconvening at Whiskey Joe’s Bar & Grill located at 7720 West Courtney Campbell Causeway in Tampa for the “Meeting after the Meeting”. Come eat, drink, network and have fun with us as hang out late into the night on Tampa Bay!

See Tampa REIA Events Calendar for More Events!
Saturday, June 12th, 9AM- 5PM @ Doubletree Suites Tampa Bay
Tampa REIA – July 12th
Doubletree Suites Tampa Bay from 9AM – 5PM
Learn How to Accelerate Your Investing with Creative Exchanging Concepts

A Full Day Workshop with
Wayne Arnold & Jonathan Henrich

Wayne ArnoldWayne Arnold is one of the Tampa Bay Area’s leading experts in many different areas of real estate investing. Wayne knows the ins and outs of the real estate investing business better than most. He has done all kinds of real estate deals from wholesaling to paper deals, to seller financing, to warehouses and self-storage space. Many times his deals are done with creative financing strategies using currencies other than cash to fund his deals.

Jonathan HenrichJonathan Henrich is a newer investor with a fresh, new perspective on the real estate business and has spent much of his time studying how the professionals do business and he is passionate about sharing this information with others. Jonathan, like many investors, started with nothing and faced many obstacles in his early investing career. He has learned to identify opportunity using the ideas, concepts and strategies that legends like Peter Fortunato, Wayne Arnold, Larry Harbolt and others are teaching and doing in their own investing businesses. Jonathan is well versed in personal development and shares a unique philosophy on real estate investing.

At the workshop, Wayne and Jonathan will teach you…

  • What is exchanging
  • The fundamentals of exchanging
  • How you can benefit from exchanging
  • Using multiple currencies to complete transactions
  • Learn to create value from perceived “junk”
  • How to buy real estate using currencies other than cash
  • How to profit by being a catalyst in a deal
  • How to identify “don’t wanters”, “takers”, “catalysts”, and “lenders”
  • How to identify different opportunities
  • How to position yourself for profits
  • How to remove your own perceived barriers to your success
  • Learn to increase your own perceived personal value
  • All this and much, much more!
Register Now!

Wayne and Jonathan both know what it’s like to be broke and to be forced to create opportunity through creative thinking and taking strategic action. Come join us on Saturday, July 12th at 9AM (check in starts at 8:30 AM, class at 9:00 AM) at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL to learn new ideas and get a new outlook on your investing business and on your life. Come learn how to cultivate personal freedom strategies for you and your loved ones.

See Tampa REIA Events Calendar for More Events!