Real Estate + The Internet = The Perfect Marriage, Part 3Posted on September 10, 2012 by
Hello again! Picking up from where we left off last month, we were discussing how almost everyone now has a smartphone, email, Facebook, and they read their text messages within 5 minutes of getting it. We also discussed how most other types of traditional media are on the way out: Yellow Pages, newspapers, etc. Basically, everyone is using the internet these days.
So if you’re in business, you need to not only BE on there, you also need to position yourself correctly AND take advantage of the emerging technologies that your prospects are using to possibly find you. This includes having an optimized, converting website. Please look at Part 2 of this series to see what needs to be on your site. Contact me if you need help with this.
So, I’d suggest you get that website set up first. Use the ideas that were presented earlier to get your content together, and ALWAYS try to answer the main question your visitor is asking himself as he looks at your site: “What’s in it For ME?”
After you have your site together, you can take that content and use it to set up your Facebook Fan Page. Again, do a Google search on a recent post to see how this is done, because there’s not enough space in this article to teach you. But basically, you’ll just sign in to your existing Facebook account & set up a Fan Page from there. Look for the links.
Quick FB Tip: Get some fast likes by posting on all your friends’ walls, letting them know about your new Fan Page, and asking them to “Like” it. This will help get the word out AND gather a few ‘likes’ so that when your prospects find you there, they’ll see that other people “Like” you, so they should do the same. Yep, this is what’s called “Social Proof,” boys & girls! And it’s what Facebook is all about.
Moving on, head on over to Twitter (http://Twitter.com) and set up an account over there, too. Tie it in to your website. You might want to do the same with YouTube and Pinterest, too.
Use This To Set Up Your Website: I’d suggest you set up your website with the hottest, best platform available today: WordPress! With WordPress, making and managing websites is a snap. Sure, there’s a learning curve, but it’s well worth it. And you can easily add content, change the appearance, and get traffic with a good WordPress site. You can get started for free AND learn how to use it at http://wordpress.com, but eventually, you’ll definitely want to have your own hosted domain & use the version at http://wordpress.org (software). Again, contact me for help with this if you need it.
I Know What You’re Thinking: WordPress website. Facebook. Twitter. YouTube. Pinterest. Holy Crap! That’s a lot of stuff to manage! And you’re right. It is…
Especially when you add Text Message Marketing & Emails to it all.
But guess what? I’ve got the hook up for you! After you have all your content together and your website & social media is set up, you’ll definitely need to take advantage of the technology available to save yourself a TON of time.
If you do it the old way, here’s what you’d have to do: Write something valuable for your prospects. Add it to your website. Log in to Facebook & post it there. Log in to Twitter & post… I mean ‘Tweet’ it there. Log in to YouTube & do it there. Log in to …
You get the idea.
But what if there was a way that you could write something ONCE & blast it out on ALL those places (once you have them set up) simultaneously? And what if making that ONE post would bring you even MORE targeted TRAFFIC to your sites, and therefore attract MORE PROSPECTS AND LEADS to you like steel to a big-ass magnet?!
EXTREMELY IMPORTANT, TIME-SAVING TIP: There’s actually a lot of options you could use to save yourself the time of manually getting your information out, but here’s one of the easiest & fastest: It’s called “If This Then That.” http://ifttt.com
This is absolutely amazing. So check it out.
It works like this: You define what you want to happen when something else happens.
For example: IF you post something on your WordPress website, THEN this will post it on your Facebook FanPage wall. Automatically. For Free! You can also have it Tweet that post on Twitter for you, automatically. Pretty sweet, right?
Of course, you’re probably still going to need a few WordPress Plugins to do the rest of what’s needed.
Oh! I almost forgot! You’re definitely going to need an email autoresponder! This lets you collect the email addresses of your website visitors and communicate with them at pre-determined times… automatically. Here’s what I use: http://aweber.com
They have a great way to get started for only $1 for 30 days.
Ok. That’s more than enough to keep you busy for the next month. Go take a look at all those things you learned, and we’ll get right back at this in our next article. It’s important to have your site looking good and working properly BEFORE you start to send the herds of traffic to it.
Until Next Time,