Tampa Real Estate Investors Alliance Blog

Are You Afraid To Buy A Property Because You Can’t Qualify For A Loan Or You Have Less Than Good Credit?

Today I had an interesting conversation with one of my Advanced Life-Line students who confessed that he continues to have great anxiety and fears making an offer to buy a property even if it would be a good deal for him. He always hesitates pulling the trigger and submitting his offers because of his fears. He is really missing out on creating an income stream he really needs as well as being able to create wealth over time.

Being a new Life-Line student he has fears of buying any property where he will have to get some type of financing to pay for the properties he is making offers on. After talking to him about doing the numbers before making an offer to buy any property he felt much better but he still had fears of having to deal with the responsibilities associated with ownership he had never had to deal with. Seeing I wasn’t getting very far explaining how to buy real estate with the least amount of risk I finally decided to talk to him about a powerful way to profit from real estate without having to deal with the responsibilities of ownership, that I still use today. Read More→

Some people avoid investing in properties due to the amount of time and energy it takes. REIA comps is a great resource to assist you in researching and deciding on a property. After your purchase of a potential property you need to actively care for your investment either by becoming a landlord or managing the property. Real estate investment can be time consuming yet rewarding, and the question is asked, how many properties can one person manage at one time? This is why investors who are looking at diversifying with real estate participate in passive real estate investing.

Passive real estate investing removes headaches for those who don’t want to deal with the day to day issues of property management. There are several different ways you can do this, each with their own set of pros and cons.

One could form a partnership, general or limited, and have the partner take the responsibility of managing the property(s) your partnership purchases. To move through the loophole of having financial backing, I suggest considering working with only one to two people you know and trust. Pooling resources in a partnership allows participants to purchase more expensive properties with less outside funding. However, as suggested you need to trust your partner to take care of the properties and your best interests, and if neither of you are experienced in real estate investing, working with the Support System via REIAComps provides the knowledge you need. Read More→

Still Crushing Short Sales!

Posted on July 13, 2016 by

Many Investors don’t think that they can short sale an FHA loan and still make a profit, due to the guideline that FHA accepts a minimum 88% of the appraised value. I am here to tell you about an FHA deal that will bring a Pretty Profit!! This house is a 3 Bed/1.5 Bath/1.5 car garage, approximately 1200 sq ft in Casselberry. From the beginning, it was challenging since we had non-paying tenants in the home that were not as cooperative as a Seller would be for access to the property. The best part of a typical short sale is that a lender will obtain a value that is good for 90 days and if you are in a Seller’s market, you end up with a higher profit, since the values are increasing based on the sales.

The Seller just wanted out of this house debt and didn’t know what to do with non-paying Tenants!! The lead came in from my office signage. The property was listed and an offer was submitted. It took the short sale lender about 90 days before they ordered the value on the property. We were very concerned about having access to the home when the appraiser came out from the short sale lender. On an FHA deal, the short sale lender requires an appraisal on the home which is good for 4 to 6 months, versus the standard 90 days for a BPO value. Read More→

“I like to talk to people. I’ve got one assistant, one Blackberry. That’s my overhead. I don’t text that much or email. I like to sit down face-to-face and have a conversation with you. I’m old-fashioned.” ~ Mark Wahlberg

As the owner and operator of my own business, I’ve become very self-reliant. I know that if I don’t take care of important tasks myself I will stress over them. It is hard to delegate work to others that you haven’t really had the time or know how to run background checks on. Even when you have carefully planned projects, sometimes it is difficult to find people with the qualifications you would prefer.

For the past few years now I have been discovering amazing talent online. I know it seems like a big risk, putting jobs online and hoping someone responsible answers your ad. Avoid the anxiety over in person interviews and researching qualifications, it’s time-consuming and I would rather focus my efforts elsewhere. It doesn’t mean I take hiring practices lightly, but I know where my strengths are.

There are many online freelance worker/client websites, but none other than Upwork. Upwork.com has been a great tool for my growing business. As I said, for many years I’ve been a one-man show. We all need a little help from time to time, and Upwork makes it simple and stress-free. Whether you need someone short term or long term, if there are short tasks you need to get done that you have no time for or if you want to build a working relationship with an independent contractor for the long haul, Upwork has this covered. For at least five years, the website has had some changes. It was once called oDesk, but the changes have been great improvements. Things have been simplified and there are safeguards in place for both contractors and clients. Plus you don’t need to be a large company to use this service. Businesses like Unilever, Pinterest, and NBC are just a few that use Upwork for hiring out virtual assistance specialists.
Read More→

I have made a ton of mistakes over the last 10 years of doing master lease options (MLO) deals. Would you like to avoid those mistakes? Well then read on!

  1. A MLO Deal Is Not About You- One of the first and biggest mistakes I have made using MLOs is to think about what I want and not to give enough consideration to what the seller wants and what the property needs. Your first step in making a MLO offer is to decide if it is a fit for the seller and property. You need to find out if the seller even knows what a master lease options is. If not then you will need to spend a little time explaining it and how it will solve their immediate problems. If your offer does not solve a problem for the seller then it is likely just an offer that solves your problems. This is not likely to get accepted. Can you fix up the property using a MLO? Sometimes the answer is NO. Decide on the condition and area before you make a MLO offer. Some areas and some repairs cannot be dealt with no matter what type of offer the seller is willing to accept. You want to get good deals and solve problems not inherit someone else’s headache that can’t be fixed. Here is an acronym I use to remind myself of this process- S.P.Y. This stands for Seller, Property, You. This is the order in which you need to solve problems. Most people start a MLO offer with the reverse idea (Y.P.S.) and this doesn’t typically work. Read More→

There are several ways to use a Realtor to help you find good quality leads for your real estate investing business. If you have not already added a good Realtor or Realtors as a part of your real estate investing dream team, now would be a good time to do so. There are many types of leads your Realtor can generate for you so let’s discuss them one at a time.

The first service your Realtor should provide for you as a real estate investor is to e-mail you the expired listings on a regular basis. You will need to set up a way for your Realtor to be paid for providing these leads. One of the ways I provide payment to the Realtor I work with is to re-list some of these properties with the Realtor once I am ready to sell them. You see the Realtors I work with sees the “bigger picture” and you need to find someone willing to work with you on a long-term basis.

You need to take the time to find a Realtor who is very creative in the way they provide leads and sell properties for real estate investors, just as I have done in my own business. And you should be working with multiple Realtors in your business in order to find a variety of leads. Read More→

I’ve been writing this column for several years now, and I’ve covered a lot of in-depth information about the securitization swindle pulled by the major banks that led to the mortgage crisis and the Great Recession. What I’m going to do this month is to take a step back and give a quick recap of what the securitized loans scam is and how the banks got away with it for so long.

First a little background. The way a bond is supposed to work is that an investor purchases a bond from a trust. The trust then uses this money to purchase mortgages or originate their own. The trust then uses the money made off of these mortgages to pay off the bonds to their investors.

In the case of Mortgage Backed Securities (bonds issued by trusts that consist solely of mortgages), the money the investor paid to purchase the bond was never given to the trust. Since the money wasn’t paid into the trust, it never had any money to purchase or originate ANY loans. Instead the bank essentially put the investor’s money into its checking account. A note was made that said the investor purchased a bond, but the trust never received the money and a bond was never issued. Read More→

When you think about the acronym “IRA,” what do you think about? For most people, it’s a very common recipe: an IRA is something in which you put your mutual funds, your bonds, your stocks…and very little else. It’s the beaten path to retirement, and it works for a lot of people. But others wonder if there aren’t ways to supplement this type of investment and ensure a consistent level of income for your retirement years. These are the kinds of people who start to research Real Estate IRAs.

If that sounds too complicated for you, just remember: the IRS allows for lots of different types of investments through retirement accounts. A Real Estate IRA is simply a Self-Directed IRA in which you place a real estate investment. And considering just how common of an investment real estate is—especially for America’s seniors who want to ensure that they have consistent income for the future—then maybe it’s time that you consider real estate IRAs too.

Not convinced yet? Let’s take a look at some of the most common reasons people consider these IRAs: Read More→

Last month, we started by talking about a couple of basics that are an easy way to start setting yourself up for success with Buyers. Step 1 was Confidence and Step 2 was having an Online Presence. Both of these steps are key because people make first impressions as fast as you blink your eye these days. How you present yourself as an individual first is paramount. People do business with people they know, like and trust. The first two steps address this directly. Let’s continue with the next steps:

Step 3: Have a Real Deal

It may sound counterintuitive but if you have been in this business for a while, you know there are people that literally sit at home or work, get an e-mail from another investor, do zero due diligence if they even read the e-mail and then just click the forward button to their Buyers.

This is a fantastic way to kill your credibility in one shot using the miracle of technology. What makes it worse is there are times where the deal is not even under contract with the person sending the wholesaler the email. Then as a ‘trust everyone is doing the right thing’ investor, you forward that to your Buyers. I lost track long ago of Buyers that ‘do not like or see value in wholesalers’ because of this very thing. Read More→

When I was going through a divorce I had no idea what to do. I was negotiating blind. I did not know what would be an equitable split. I had nowhere to look to find the answers either. The divorce attorney was not much help because they were more interested in keeping the chaos going rather than moving toward clarity. There were many variables including alimony, child support, the marital house, insurance coverage for the children, Custody rights, retirement benefits, the value on her business and mine, saving account, Christmas ornaments and the photos/ videos tapes of the family.

The way I was able to get a handle on the divorce was to set my priorities. What was most important to me? This has been covered before at the beginning of the year in the blog of setting goals. So I won’t go into it here. The next biggest thing was the evaluation of the assets. One thing that I could not put a value on was the relationship I have with my daughters.

Sounds like the same thing in real estate where there are many variables and there are a few things you cannot put a price on. So let’s make it simple to understand. Follow the money! That’s the difference between divorce and real estate. Divorce is more than the money. Real estate is about money and returns and providing service with value. If you disagree, then call me. I need to talk to you! Read More→

Rehab Execution Is Key

Posted on July 13, 2016 by

Real estate investing is easy once you have an idea of what you are doing but there are many moving parts. The one gear that can make or break a real estate investment project is the execution of the renovation. You could have bought the property for the right price, this is where you make your money, but not properly executing a renovation can kill all the hard work done upfront.

Before I learned how to contract properties, wholesale and/or invest, I knew the cost of construction and materials. I was into DIY before it was mainstream. At first it was by force because my father had me helping him with projects around the house. Later in life it grew on me. It pains me still today to pay for items I know I can do myself but it no longer makes business sense for me to do those items. I remember a contractor trying to charge me above retail prices because I was young, well dressed and an investor. After I explained the process of the work he was being hired to do, the cost of the material and the time it will take, I asked for a realistic price. Not to my surprise I received an amazing price. I still do this today when contractors try to overcharge and it usually works. In fact, they respect me more for it. While you are not doing the work you want to know what goes into doing the renovation. How can you hire a contractor if you do not know what he is being hired to do? Also, do not judge a contractor only by a finished product but from start to finish. I have walked projects that looked great but once I “looked under the hood” I notice the craftsmanship was lacking. Read More→

Thurs, July 14th at 6PM @ Doubletree Suites Tampa Bay
Tampa REIA – July 14th
at the Doubletree Suites Tampa Bay
Make Money in Real Estate
& Don’t Die Trying!
Learn Real Estate Safety First
with Special Guest, Andy Tolbert

Tampa REIA Members Can Attend for NO CHARGE.
Guests Can RSVP Online Now for $15 or Pay $20 at the Door.

Andy TolbertWe are excited to announce that Andy “Andrea” Tolbert will be our special guest speaker at the Tampa REIA Meeting on Thursday, July 14th at 6PM at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL. Andy will be doing a 100-minute presentation on “Real Estate Safety” for Real Estate Investors and Realtors. In fact, if you are a licensed real estate agent, this presentation is worth 2 CE credits.

With recent attacks in Florida and throughout the country, Real Estate Safety has become a hot topic. Even before such senseless attacks, Andy was just like you… not thinking about if it was safe to go to empty houses alone or meet complete strangers in a vacant home, until a few close calls made her change her thinking.

Andy TolbertAndy has been an investor, trainer, and real estate broker for almost 20 years, and has been a director of the Orlando REIA group for almost just as long. She’s also an NRA and USCCA firearms instructor and has been certified in self-defense and crime prevention techniques by various law enforcement training agencies. Now she travels around Florida teaching safety techniques to all parts of the real estate industry, including Realtors, investors, lenders, title companies and more.

During Andy’s 100-minute “Real Estate Safety” presentation, you will learn:

Get 2 CE Credits

  • The #1 secret to not becoming a victim
  • Key questions to ask over the phone to weed out the fakers
  • How to prescreen potential buyers & sellers
  • How to successfully and safely hold an open house
  • What to do when you’re showing or viewing houses
  • How and where to park
  • Simple self-defense tools and techniques and how to use them
  • 2 Hours of Specialty CE Credit for Florida real estate licensees!
  • And much, much more!

Whether you’re buying, selling, or renting… you come in contact with lots of people, and unfortunately not all of them have your best interests in mind. Come to our meeting on the July 14th and learn some simple, inexpensive, and easy to implement changes you can make right away to keep yourself and those you love safe. By the way, don’t be confused, this is NOT a Vegas style comedy show, although you’ll be laughing all night!

Don’t miss this great opportunity to learn how to defend and protect yourself when your out in the real world buying and selling houses and enjoying life! All this is happening at the Tampa REIA main meeting on Thursday, July 14th at 6PM at the Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL.

Tampa REIA Members Please RSVP on Meetup.com
Tampa REIA Members Please RSVP on Meetup.com

RSVP Now!

As always, Tampa REIA Members can attend the event at no charge and Non-Members can Register Online for $15 or pay $20 at the door. Be sure to bring your business cards and flyers and join us for an evening of real estate deals, vendors, networking, education and fun! See you there!

SPECIAL BONUS SESSION!

Learn to Shoot a Pistol & Get Your FL Conceal Carry Permit!

PistolHave you been thinking about learning to shoot a pistol? Have you made the decision to get your Florida concealed carry license (CWFL) but haven’t gotten around to doing so? On July 14th you’ll have the chance to get this done once and for all with some of your fellow real estate investors and agents!

NRA InstructorWell, Andy and her husband Tim have agreed to come to Tampa early and hold a private “Intro to Pistol” Class just for our Tampa REIA Members and guests! Their classes are normally $100 but she’s giving our members a discount to only $85 and that INCLUDES your range fees, class fees, guns/ammo, certificate of completion (to apply for your CWFL permit) and more!

USCCA InstructorThis class will be limited to 10 students and there are 2 instructors, so you will be getting a very personalized almost 1-on-1 instruction session. Don’t miss this chance to learn to shoot and qualify to get your CWFL!

Register now at: Pistol.TampaREIA.com

The “Intro to Pistol” Class will take place on Thursday, July 11th from Noon to 4PM at Shoot Straight located at 4594 Ulmerton Rd in Clearwater, FL.

5 Days & 4 Nights in CancunWIN A 4 NIGHT STAY IN CANCUN: All participants who attend the Tampa REIA Meeting will be entered into a drawing for a chance to win a *Complimentary 5 Day, 4 Night Stay in Cancun! *You must be present at the meeting to win. Giveaway does not include dining, transportation, transfers, taxes, upgrades, etc.

*Meeting Agenda
NOON: “Intro to Pistol” Class in Clearwater
6:00 PM: Tampa REIA Meeting in Tampa
6:15 PM: Announcements, Introductions, Haves & Wants
7:30 PM: Main Presentation with Andy Tolbert on “Real Estate Safety”
9:30 PM: Late Night Networking at Whiskey Joe’s Bar & Grill

*Please Note: Meeting agenda is subject to change.

Late Night Networking at Whiskey Joe’s Bar & Grill

Whiskey Joe's Bar & Grill Tampa FloridaAfter the conclusion of the Tampa REIA Main Meeting (around 9:30PM), we will be reconvening at Whiskey Joe’s Bar & Grill located at 7720 West Courtney Campbell Causeway in Tampa for the “Meeting after the Meeting”. Come eat, drink, network and have fun with us as hang out late into the night on Tampa Bay!

See Tampa REIA Events Calendar for More Events!
Thurs, July 14th at Noon @ Shoot Straight Clearwater
Introduction to Pistol Class
Learn to Shoot a Pistol & Get Your FL Conceal Carry Permit!
On July 14th at Shoot Straight Clearwater
with Andy & Tim Tolbert

PistolHave you been thinking about learning to shoot a pistol? Have you made the decision to get your Florida concealed carry license (CWFL) but haven’t gotten around to doing it yet? On July 14th you’ll have the chance to get this done once and for all with some of your fellow real estate investors and agents!

Andy TolbertWe are excited to announce that Andy “Andrea” Tolbert and her husband Tim have agreed to come to Tampa on July 12th at NOON and hold a private Introduction to Pistol Class just for our Tampa REIA Members and guests!

Andy and Tim’s classes are normally $100 but they’re giving our members a discount to Only $85 and that INCLUDES your range fees, class fees, guns/ammo, certificate of completion (to apply for your CWFL permit) and more!

USCCA InstructorThis class will be limited to 10 students and there are 2 instructors, so you will be getting a very personalized almost 1-on-1 instruction session. Don’t miss this chance to learn to shoot and qualify to get your CWFL! Register now at: Pistol.TampaREIA.com

The Introduction to Pistol Class will take place on Thursday, July 11th from Noon to 4PM at Shoot Straight located at 4594 Ulmerton Rd in Clearwater, FL.

NRA InstructorAndy has been an investor, trainer, and real estate broker for almost 20 years, and has been a director of the Orlando REIA group for almost just as long. She’s also an NRA and USCCA firearms instructor and has been certified in self-defense and crime prevention techniques by various law enforcement training agencies. Now she travels around Florida teaching safety techniques to all parts of the real estate industry, including Realtors, investors, lenders, title companies and more.

Register now at
Pistol.TampaREIA.com

See Tampa REIA Events Calendar for More Events!

Andy Tolbert

Posted on July 1, 2016 by

Andy TolbertAndrea “Andy” Tolbert has been active in the Central Florida real estate market since 1995.  She’s started in the mortgage industry, in fact owned a lender in Orlando for many years, and then got her real estate license to better serve her own investing.  She and her husband Tim have been investing since 1998 and they’ve done everything from wholesaling to lease options to seller financing.  They also own rental properties and are actively looking for more (although they’re a little more conservative now than pre-crash).  She did her first short sale in 2002 before it was even a thing and has taught many Realtors and investors about them ever since.  She’s a member of the Florida Realtors Faculty and a state permitted real estate instructor.  She’s also an NRA and USCCA firearms instructor and has been certified in self-defense and crime prevention techniques by various law enforcement training agencies.  

BIG Online Webinar Replay – Watch 24/7
BIG Online Webinar Replay
Learn the Quickest, Easiest & Most Affordable Way To Get In Front Of Sellers
Watch the “BIG O” Webinar Replay
with Bill Cook

Bill CookHere’s the big picture: You must let everyone know who you are and what you do. The goal is to have all the folks in your area call you if they are considering selling their property. Your next task is to separate the folks who WANT to sell from the folks who NEED to sell. And finally, when you find a motivated seller, you must be able to creatively structure a win-win deal, as well as be willing to pull the trigger quickly – ’cause great deals don’t hang around long!

By far, the MOST effective thing we do to accomplish the above goals is knocking on sellers’ doors and asking Pete Fortunato’s famous question: “Why are you selling such a nice house like this?” Nothing, nothing, nothing works better than knocking on sellers’ doors!

I know that, in this day of iPads, websites and high-tech gadgetry, many will disagree with me. That’s fine. But realize that, for the most part, the ones who disagree with me have NEVER gone out knocking on sellers’ doors. Think about it: What’s the point of websites, direct mail campaigns, squeeze pages, dialing for dollars, etc.? Isn’t it to get you face-to-face with a seller?

Beginning Investors Group Online (The BIG O)If you want to learn more about how to get face-time with 8 out of every 10 sellers you meet, be sure to watch this Webinar Replay we recorded live with Bill Cook on May 25, 2016 at the Beginning Investors Group Online where he taught us the “Quickest, Easiest & Most Affordable Way To Get In Front Of Sellers!” Watch the Webinar Replay Now! Read More→

Wed, June 22nd @ 7PM ET on GoToWebinar.com
The Brand New…
Beginning Investors Group Online
AKA “The Big O!”
June 22nd, 2016 at 7PM ET on GoToWebinar

Learn To Do Your Due Diligence on Your Deals

A Live Webinar with Russ Hiner
Register @ bigonline.tampareia.com

No Charge to Attend Online for Members or Guests!

Russ HinerNew investors often have lots of questions when it comes to evaluating a property and doing their due diligence. Questions like…How do I know if a property is a good deal or not? Should I do my due diligence before or after I get a property under contract? How do I determine the property’s value before and after repairs are made? How do I determine how much repairs will cost? How do I check title? How much valuable information can I pull from public records?

If you would like to get the answers to these questions and more, this is definitely an online meeting you don’t want to miss!!

You Will Learn:

  • What your due diligence priorities should be
  • Where to do your due diligence
  • How to determine a due diligence plan
  • Buying houses with tenants in them, buying vacant houses, multi family
  • What to do when your plan doesn’t work!
  • And much, much more…

Learn what “buyer beware” really means, register now and join us on Wednesday, June 22nd at 7:00 PM ET.

No Charge to Attend ONLINE for Members or Guests!

Register Now!

If you are really serious about upping your investing game, You should NOT MISS this webinar!

About The Beginning Investors Group Online (BIGO)

Beginning Investors Group Online (BIGO)The Beginning Investors Group Online ( The “BIG O” or BIGO) is an new ONLINE educational group for new investors who are just getting started in real estate investing as well as “new again” real estate investors who’ve taken a few years off and are looking to get back in the game.

We will be bringing in local and national real estate experts to teach new investors how to survive and thrive in our ever changing economy and real estate market. The entire purpose of this group is to help new investors get their first deal and help new again investors get their next deal.

The Beginning Investors Group Online meets on the 4th Wednesday of each month from 7:00 PM ET to 9:00 PM on GoToWebinar. The main presentation will start at 7:00 PM ET and go to approximately 8:30 to 9:00 PM.

Register for BIG Online Now via GoToWebinar.com

Register Now!

See Tampa REIA Events Calendar for More Events!

The Profit June 2016 Edition

Posted on June 8, 2016 by
The Profit Newsletter for Tampa REIA June 2016
Download the June 2016 Edition of The Profit Newsletter Now!

The Profit - June 2016 - High Quality PDFThe June 2016 edition of The Profit Newsletter is now available for download as a High Quality PDF (print quality) or Low Res PDF for mobile devices. The Profit Newsletter is the official newsletter of the Tampa Real Estate Investors Alliance and is a digital, interactive newsletter for serious real estate investors delivered as an Adobe PDF file to read on your computer, tablet, or smart phone with a PDF reader. Many of the articles and ads in The Profit contain hyperlinks you can click to get more information online. The high res version of The Profit is “print ready” while the low res version will load faster on your mobile device. Also, be sure to Subscribe to The Profit so you don’t miss a single monthly issue.

Download Now!
High Quality PDF / Low Res PDF
See The Profit Archives for our past editions.

Paul RossanoDeal structuring is hands down the most important skill to learn when it comes to creating success as an investor, but what exactly does that mean? Well, it basically means arranging your financing in such a way that you have the proper balance between RISK and RETURN.

I’ve been a full time investor for over 15 years and I’ve taught “The Wealthy Code” to thousands of investors all over the country, and the reality is most investors know how to measure their return on investment (ROI), but very few understand how to measure RISK, and therein lies a HUGE problem.

Why is not understanding how to measure risk so significant? Well, let’s imagine these 3 scenarios.  Read More→

Perhaps you’re a new real estate investor who has thought about using real estate comps to dive into real estate investing but have been hesitant due to a feeling that the market will collapse once you get in and you will lose all your money.  Well rest assured; you are not alone.

Fear touches every new investor; and no one successfully investing in real estate today would tell you otherwise. So let’s address some of the most common fears and see whether we can help calm you and urge you to take the plunge into real estate investing.

Having to feed a property won’t cut it; no investor wants to feed a rental property.  Believe it or not, this fear might be the easiest to manage because it’s straightforward: simply run the numbers before you buy, using real estate comps makes this a breeze. Obtain the property’s last twelve months income and operating expenses, calculate a mortgage payment, and plug the results into a spreadsheet or real estate investment software program to determine cash flow. If the cash flow is negative, weigh the deal and decide.  If the numbers work then, move forward.   Read More→

One of the most common questions I get asked is “how do you find master lease option deals?” In this article I will show you how I have found most of my master lease option (MLO) properties.

The short answer to this question is REALTORS!

I will acknowledge that in the single family investment market, most hot deals probably come from your own advertising or from wholesalers that find you the best deals. In the commercial world the game changes significantly. Most sellers of a commercial property, such as an apartment complex, are not going to go out to the road and put up a FSBO sign hoping a buyer rides by and sees the sign. Most of the best deals are not on Loopnet.com either. While advertising such as direct mail and other forms of marketing can work in the commercial world, I have found that the response rate is usually too low to be worth the effort. The response is significantly lower than when advertising for houses.  Read More→

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