Be Valuable

Posted on July 5, 2013 by

Of all the creative financing techniques I use to build my business, the one that made me the most money and will make you the most money is the art of being valuable. Creative financing is one of the fastest ways to get started in the real estate business. This can include things such as seller financing or a master lease option. No matter what tactics you use, it always comes back to creating value for your buyers.

The first thing you want to do when you are getting into business is to decide what it is you bring to the table. What things do you have that others will value? Once you figure out where your worth is then you must decide how you will trade that worth for what you want. In most cases you are trying to trade your value for entry into a real estate deal but remember, the real estate business is more than just closing a deal. There is partnerships, private money, experience etc. All of these things have value and you will want to focus on gaining as many of these skills as you can.

So the idea here is to be as valuable as you can to sellers and partners. This leads to doing more business and to getting started faster in the real estate game.

Now let’s focus on things of value that you might bring to the table.

Education- an education in real estate is one of the most valuable things that you can trade. Once you have an education in the business you can trade that to partners who may have cash but don’t know how to invest in real estate.

Experience- once you have done a few deals, then create a resume or credibility kit for yourself.  This will help you network with confidence.

Know your market- expert knowledge of a market is highly valuable and free to get. Spend some time learning your market. When investors come to your area you will be able to partner with them based on your market knowledge.

Key relationships- build relationships with the top agents, brokers and sellers in your area. These relationships are gold!

These are just some areas that you should focus on to become more valuable. There are obviously too many to list here but you get the idea. Gather the skills that make you valuable and then trade those skills or “sweat equity” for the access to deals and partners that will ultimately make you a highly successful real estate investor. That’s how I did it!!

Bill HamBill Ham has been investing in real estate for 8 years and has created a portfolio of nearly 400 units in Macon, GA. He created his entire real estate investing portfolio using creative and seller financing.


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