Secret Marketing Weapon: Text Message MarketingPosted on August 6, 2012 by
If you’ve ever wanted to have a ‘leg up’ or an unfair advantage over the competition, there’s a secret weapon that is available now for you to use… It’s called ‘SMS Marketing,’ otherwise known as ‘Text Message Marketing.’
Those few who have it and know how to use it properly are absolutely killing it, while those who have yet to discover its power are totally missing out, and losing business to their competitors who have embraced this new way to use an old technology to promote their businesses.
It’s no secret that most people have a smartphone these days. You can’t leave home without it. Even those who don’t have a smartphone still have a “dumb phone” (a simple cell phone) that can send and receive Text Messages. Everyone from teenagers to senior citizens seems to carry one, either hidden away in their pockets or firmly strapped to their hip.
And while most people still have and use email, the open rate for the messages you send out now are pathetic… and declining rapidly.
So how can you reach out to your prospects to get their attention and put your offers in front of them? Simple: Send them a brief, well-written Text Message!
Here’s How it Works:
The next time you put out an ad, give an irresistible offer, such as a discount on something, a free trial, get on a special list… or just give something away for free!
In order for your customers to take advantage of your promotion, simply instruct them to ‘Text’ a certain keyword to a certain number and they’ll automatically receive your offer immediately.
For Example: “Hungry? Get 50% off your Next Appetizer at The Hungry Amigo Restaurant! Text AMIGO to XXX-XXX-XXXX.”
At the bottom of your ad, you should probably cover yourself by having some small print that says “Standard rates and data may apply,” just so they know they might get charged for texting (duh).
As soon as they text that keyword to your number, they’ll immediately get a reply that congratulates them and instructs them on how to take advantage of your offer. (Hint: Tell them to show that message to the appropriate person. Or go to a special web link).
You can even have an expiration date on there if you like!
Now your prospect is happy, because they have a discount offer to use for your product or service (VALUE).
And YOU’RE happy, because guess what? As soon as they send in that text, they’re automatically added to your text messaging list (like an email list of phone numbers)! Now you can send them a special offer or communicate with them whenever you like, AND YOU’RE DOING IT DIRECTLY TO THEIR CELL PHONE!!
Can You See The Power Of That?
Here’s a real, live interactive example you can use to join our Tampa REIA “Mobile Real Estate Investor VIP List”. Try it for yourself right now…
Do that now. It works! …And you’ll be added to this powerful list and immediately get an auto responder text message.
Now the question remains: HOW can you get that technology for yourself?
Stay tuned, because we’re going to have a very special webinar presentation soon that will show you exactly how to add this powerful weapon to your arsenal of tools, without breaking the budget.
See You Soon!
PS. I’d like to personally thank Tony Pearl for helping to contribute to this article, and for helping set up the text message marketing campaigns for both the Tampa REIA and the Atlanta REIA. He really helped me to understand the power of this type of marketing and is helping me leverage this technology in my businesses.